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Navigator Subscription Usage

Direct-source subscription telemetry — logins, content, email engagement & a per-account drawer to swim through who reads what, when, and whether they'll renew.
Pure subscription-usage data, current to the last nightly pull. Built directly from Navigator logins, Redshift pageviews & Mailgun events — no Power BI dataset. Open the Accounts tab and click any account for the full picture: nested products, per-user reading, renewal risk + SHAP, and who to talk to.
Subscription Accounts
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Active Subscribers
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Engaged
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Renewal At-Risk (ML)
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Subscription product omniscience Every account · every user · every product · every category
Demand momentum — what the market is reading about
Δ vs prior period · click a group to expand
Opportunity pursuit × named-vendor incumbency Are subscribers chasing categories they already hold state contracts in — or net-new? Click a cell for the accounts.
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Champions & power users — who actually drives the account Is our designated champion still logging in — and is the real power user someone else?
Repairable churn — who can we save, and how
Renewal odds → · Data leverage we hold ↑
repairable (low odds · high leverage) other at-risk
The Reading Floor — what the market is hunting, over time
Hover to inspect · click a band to focus · drag across to set a window
Who is reading what Reader role × band · click a cell to focus that band
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Most-hunted content
The Insider newsletter (ICA · California, ITX · Texas), explored. Two years of daily, per-reader open & click telemetry. This is the temporal engagement path — when readers engage, when they fade, who reads, and which subscribers lean on it — not an article-by-article clickstream (the source records click counts, not the link destination).
Engagement over time — sends, opens, clicks & the active-reader curve
Reader lifecycle — the path every reader is on by days since last open
California ↔ Texas overlap readers by product
Who reads the Insider — by role click a role to scope the readers below
Most-engaged readers
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Account penetration — who leans on it click a row for the account drawer
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Coverage landscape — penetration, cross-sell whitespace & overlap
Cross-sell whitespace
Product overlap (accounts holding both)
Accounts by Product
Engagement Mix
Active Licenses by Product & Level
Accounts — engagement, renewal & the full telemetry Click any row to open the account

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