The Insider newsletter (ICA · California, ITX · Texas), explored. Two years of daily, per-reader open & click telemetry. This is the temporal engagement path — when readers engage, when they fade, who reads, and which subscribers lean on it — not an article-by-article clickstream (the source records click counts, not the link destination).

Every Navigator saved search, exploded into who tracks what. Segment accounts and users by the states / jurisdictions, IT categories and GOVTECH topics they follow in their saved-search lists — then see whether they're actually reading it. The Event Targets lens turns a followed state into a prospecting list: accounts whose users follow a state that has an upcoming event they don't sponsor.