What this shows: every HubSpot form submission — a known person registering for a webinar, downloading a paper, signing up for an event or newsletter — rolled up by content format, topic, and the Salesforce account behind the email. It answers "which content actually generates known leads, and for whom."

The actual forms. Every individual HubSpot form submission — one row per known person who registered for a webinar/event, downloaded a paper, or signed up for a newsletter. Filter by format, brand, topic, date, or search a name / email / company / product title.

Paid native content. Every article published under /sponsored/ — the e.Republic Content Studio placements clients pay for — with its GA4 traffic and the sponsoring client owner resolved from the article's Brightspot tags → Salesforce account & owner. Distinct from earned editorial coverage (see the Editorial dept).

Paid newsletter placements. Every click inside an e.Republic editorial newsletter that lands on a paid /sponsored/ Content Studio piece or on a client's own outbound link — attributed to the sponsoring client owner the same way as Sponsored Articles (matched destination → Salesforce account & owner). Sourced from HubSpot CampaignEmailEvent CLICK events; a click is the only signal that ties a newsletter to a sponsor, so unattributed destinations are hidden.

What the audience said. Every ON24 poll question run inside a webinar, with the verbatim answers from the government people who attended — attributed through the webinar to the sponsoring client, so a sponsor's poll results are one click from their name. Sourced from Salesforce Registration__c at registrant grain. A row is a question that was shown to someone, answered or not, so the response rate has a real denominator. Webinars we ran ourselves carry no sponsor and are marked House — that is unsponsored editorial programming, not a missing match.