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Marketing Intelligence
The whole marketing story — MQLs, web intent, editorial reach and attribution — read into a short list of good moves.
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Total MQLs
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Converted
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Conversion Rate
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Rejected
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MQL-linked won
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MQL-linked open pipeline
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Funnel Trend (by MQL month)
Month MQLs Converted Rejected Volume
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Lead Source
SourceMQLsConv. %
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Converted By
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MQLs by Sales Team
TeamMQLsShare
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Rejection Analysis
Rejection ReasonCountShare
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Recent MQLs
MQLDateStatusSource AccountOpportunityAmount
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Editorial pieces
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Account mentions
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Mentions (30d)
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Accounts covered
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Accounts in our coverage
Amplify

Where our own newsrooms have written about an account — the warmest opener marketing can hand to sales.

AccountBrandTopicDateCoverage
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Pageviews (30d)
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Active accounts (30d)
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Active accounts (7d)
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Accounts reading us now
Hand to sales
AccountScoreViews 30dReading
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Topic demand (latest)
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Attributed award value
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Influence-window accounts
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Influence-window leads
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Influence share
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Engagements that preceded government wins
Proof

Accounts whose marketing engagement fell inside the influence window before a government award — ranked by attributed award value. The flattering ROI story, ready to tell.

AccountVenuesLeadsAttributed $
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Account decomposition
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How the Salesforce account universe splits by marketing reachability (Operational Account Expansion Model, Slide 2). Click any node to see the accounts behind it; leaves carry a data-augmentation priority. Counts are pre-computed nightly from Salesforce qualification fields. The matching Sales / Account funnel (Slide 1) lives on Sales → Funnel.

Marketing reachability funnel
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Not in Salesforce
Target-account gaps
Accounts with an eligible contact, by product
Marketing-promotion families (Slide 6)
Not emailed in 60 days (per family)

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