Executive Command
Subscription Command — the state of the subscription business in one pane — plus the Canonical Dataset Reference.
Assembling the subscription picture — CRM trends, pipeline, usage, CS cadence, Teams voice, ML crystal ball…
The Diagnosis
Computed from live data
Sales Trends
CRM · hourly
Won bookings by year — new logo vs renewal/expansion
New logo = the account's first subscription win in CRM history. Early years overstate new logos (extract horizon); read the trend, not the level.
Won bookings by month — trailing 24 months
Prospecting vs Conversion
CRM · hourly
Opps created (bars) vs win rate (line) by quarter
Where created opps come from — TTM vs prior year
Live Pipeline
Open subscription opps
Open pipeline by stage
Top open deals
Rep Scoreboard — trailing twelve months
Subscription book only
Post Mortem — why we lose
TTM closed-lost
Loss reasons ($)
Full deal-flow drill: Sales → Post Mortem (subscription basket)
Product Usage — the renewal leading indicator
Navigator / Insider telemetry
Engagement tiers across the active book
Engagement by product
Full telemetry: Navigator Operations
Teams Voice — YTD recorded calls
Sales + CS transcripts
YTD analyzed calls by month — CS vs sales
Who is on the calls
CS health reads / sales sentiment (YTD analyzed)
Voice of the customer — latest quotes on the subscription book
CS Cadence — proactive or firefighting?
Salesforce CS activity
Monthly touch coverage of the active book
Who gets touched — at-risk vs healthy
Crystal Ball
ML inference
Churn risk across active subscribers
Renewals in danger — expiring ≤120 days, ranked by churn probability
Growth candidates — highest subscription propensity among non-subscribers
There are exactly four things to sell: Navigator Government, Navigator Education, Insider Texas, Insider California.
Every signal the platform holds — ML propensity, spend history, government awards, editorial mentions, newsletter opens, Navigator searches, contact behavior, cached research — is fused into one row per account per missing product, with the reason to call already written. Register a prospect and it lands in the owner's action queue.
Loading the prospect universe…
Each row is a vital data primitive: who owns it, how fresh it is (oldest source used), what it looks like, and exactly how it is constructed.
The Methodology column is the contract of record — reproduce any chart from it without reading code.
| Department | Dataset | Freshness | Chart | Methodology |
|---|---|---|---|---|
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